Who We Are – MEUS Science

About Us

At MEUS Science, we recognize the foundational importance of wellness to our performance and productivity. We aspire to support organizations in creating environments that inspire professionals to achieve Healthy High Performance.

Our Co-Founder and CEO, Ehsan Etezad, is a PhD(c) in Applied Organizational Psychology. He has been recognized for elevating industry standards in psychological health and safety through his contributions to national authorities, regulatory bodies, research institutions, and private organizations.

Our Story

Founded with a passion for making environments that aspire professionals to become healthy high performers, MEUS Science was born to transform how organizations approach high performance and well-being.

We set out to redefine wellness in high-pressure environments for regulated professionals by grounding organizational practices in scientific insights and practical strategies that drive healthier and more engaged high performance teams and workplaces.

Since our inception, we have evolved into a trusted partner for many health authorities, regulatory bodies, associations, universities, research institutes, and private companies in creating evidence-based data-driven policies, strategies, and programs that support wellness and healthy high performance culture.

From advising on national mental health policies to implementing cutting-edge, data-driven solutions, every step of our journey underscores our unwavering commitment to transforming workplaces and campuses into vibrant ecosystems of resilience and growth.

Our Team

Ehsan Etezad

Ehsan Etezad, PhD(c) in Applied Organizational Psychology, is the Co-Founder & CEO of MEUS Science corp. He specializes in psychological health & safety and building healthy high performance teams and culture. Ehsan has over 16 peer-reviewed publications in academic journals and conferences. He serves as a board member at AboutFace, a national health charity focused on people with facial differences, and mentors HR professionals through CPHR mentorship program. Ehsan is also the Co-Founder and Editor-in-Chief of Weekly Performance Science, a globally recognized newsletter that reaches +16,000 leaders and executives.

Ali Etezad

Ali Etezad, MBA(c), P.Eng., M.Eng., PMP, GSC, is the Co-Founder and President of MEUS Science corp. With over a decade in construction and project management, he has led teams and delivered impactful capital projects across Canada’s private and public sectors. He provides strategic leadership, overseeing financial, legal, and operational functions to enhance efficiency and growth. His expertise in governance, financial acumen, and stakeholder engagement strengthens the company’s long-term success. He also mentors young professionals in career advancement through The Prosperity Project and advocates for inclusive leadership.

SJ Kee

SJ Kee, CPA, CA, is a dynamic entrepreneur and a fractional CFO with experience ranging from startups to multi-billion-dollar global organizations. He specializes in providing bold and innovative financial leadership to industry leaders, helping companies scale efficiently and navigate complex financial landscapes. SJ currently serves as fractional CFO for multiple high-growth companies and as Board Chair at PeaceGeeks, a tech nonprofit empowering communities through digital tools in the pursuit of peace. Outside of work, he is a proud dad to two young children. He enjoys running, skiing, rugby, and hiking, and is an avid traveler on a mission to see the world firsthand.

Our Purpose

Our purpose is to achieve High Performance without sacrificing Wellness, or as we call it, achieving Healthy High Performance. We are here to prove that organizations can excel and achieve success through their investment in wellness. By leveraging the latest insights in behavioural science and wellness, we empower leaders and organizations to develop, design, and implement innovative solutions that create a Healthy High Performance culture. We are passionate about creating work environments that are not only productive but also nurturing and supportive, where every individual feels heard, valued, respected, supported, and empowered to reach their highest potential.

Our Mission

We are on a mission to redefine high performance by embedding behavioural science and scientifically-proven strategies to improve workplace wellness. Our goal is to offer tailored and evidence-based wellness strategies that bridge the gap between optimal performance and holistic well-being. Our comprehensive consulting services—from strategy development and leadership training to data-driven wellness audits that address the root causes of workplace disengagement—support organizations in building resilient cultures and agile workforces. We provide leaders and organizations with the tools to foster resilience, optimize decision-making, prevent burnout, and create a Healthy High Performance culture.

Our Shared Values

Our core values form the foundation of everything we do. We foster open dialogue, mutual respect, and a relentless pursuit of excellence to ensure that our solutions are both forward-thinking and grounded in real-world impact. At MEUS Science, every decision is made with a focus on uplifting our people, our clients, and the communities we serve.

We Care: We listen deeply to understand the human stories behind organizational challenges and to make sure our interventions are rooted in behavioural research that respects individual needs while driving systemic change.
We Innovate: We challenge conventional wisdom and advocate for systemic change even when it’s uncomfortable to pioneer and establish wellness strategies that merge performance with well-being and set industry benchmarks.
We Respect: We prioritize ethics over shortcuts. We ensure our recommendations are grounded in science and honesty while maintaining transparency in data collection and ethical client partnerships.
We Collaborate: We believe in achieving greater success through synergy and collaboration. We welcome cross-disciplinary teamwork to deliver effective programs and positive outcomes.
We Pursue Excellence: We are firm believers in continuous learning and improvement. Our team consists of lifelong learners who bring the same commitment to our projects and strive for excellence in every aspect of our work.

Our Responsibility

At MEUS Science, corporate responsibility is integral to our mission to advance wellness and sustainable performance practices. We measure success not only by financial outcomes but also by our positive impact on society. Embedded in our DNA are ethics, fairness, and environmental stewardship, and we integrate behavioural science into our consulting approach to help organizations cultivate environments that support well-being and sustainable growth. Our commitment extends well beyond client projects. We actively collaborate with national organizations and academic institutions, contributing to broader conversations on wellness, fairness, and resilience in the modern workplace. Transparency and accessibility are paramount as we democratize access to behavioural research and actionable insights, reaffirming our pledge to promote healthier lives, workplaces, and communities.

Our Commitment

We are committed to ethical business practices and respectful engagement with our clients. We prioritize confidentiality in handling sensitive client data, adhere to rigorous research methodologies, and uphold the principles of integrity, transparency, and accountability in all stakeholder interactions.

We ensure fairness, respect, and the protection of both our clients’ and our teams’ interests. We expect every team member to embody these principles, creating a safe, inclusive, and supportive environment where excellence and ethical conduct are paramount. At MEUS Science, doing right is the only way to do business, and regular audits along with client feedback loops ensure that we remain steadfast in our commitments.

Let's Connect

We help organizations achieve a Healthy High Performance Culture, complete this form if you are interested in learning more about how our approach can transform your organization.